Smania’s luxury Italian furniture continues global expansion with new openings in China


Smania is increasing its presence in China after earning the appreciation of the local market. With the brand already operating in two areas in China, Smania’s luxury Italian furniture will soon be available in a further two cities, including the capital Beijing.

The Ningbo Acme Casa store is located in the Derlook shopping centre, one of the most prestigious and famous in the city of Ningbo. Opened towards the end of 2015 in the heart of the city, the store boasts a full 700sq m of floor space and displays several furniture pieces by Smania.

A few months later, in March 2016, the Shanghai Magifil store opened in the Red Star Macalline – Ogloria Global Furnishing Exhibition Center, another famous luxury furniture shopping centre in the Shanghai Minhang district. The 350sq m store is home to a number of Smania’s best-known luxury indoor furniture pieces, including the Adriano round table, Pascal 380 padded bed, elegant Harry bar and much more besides.

Staying in Shanghai, shoppers can also find Smania in Oenotria, a shopping centre dedicated to luxury artisanal Italian furniture. Located in the Shanghai Yangpu district, it was opened in December 2016. Many of the pieces from the Contrast collection, which was unveiled at Milan Furniture Fair 2017, can be found here.

In southern China, Smania is present in show flats of Vosivo Casa, a company collaborating with the renowned Hong Kong designer Steve Leung. In Zhuhai city, a prestigious commercial and residential building houses the three Visivo exhibition spaces, where you can admire furniture and furnishing accessories chosen by the architect himself.

On top of these four stores, there are a further three sales points currently in the process of opening. Two are being launched in collaboration with Talmd, the renowned high-end home furnishings company. With the aim of providing its clients with an exclusive style, Talmd also offers a consultancy service around selecting furniture, materials and finishes, designing spaces and home decoration. Talmd will be opening two new stores, one in Beijing and one in Hangzhou, with both set to welcome a number of luxury Smania furniture pieces in both classic and modern styles. The Beijing showroom occupies two floors in a building located in an industrial area spanning nearly 300,000sq m, while the Hangzhou store has its very own building.
Smania furniture located in these stores include the Caesar bed, pieces from the Lock line and a number of models from the new Contrast collection, such as the Iride table.

Imelda has also turned to the unmistakeably Italian quality of Smania for its soon-to-be-opening showroom in Hangzhou, with the new store set to strengthen the brand’s presence in the Chinese city.

The new openings provide Smania with further opportunities to share the beauty of its luxury furniture in both classic and modern styles in some of the most en-vogue stores in China, where customers desire the quality synonymous with Italian manufacturing and appreciate the unique style of Smania and scope for customisation offered by MyMood.

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