The signature of Smania at Salone del Mobile 2018


Smania caught the eye of countless designers and architects at Salone del Mobile with its new luxury furniture for the home. So what is the secret to the brand’s success? In short, it’s a winning combination of an unmistakeable style, a burning passion for creating luxury furniture and meticulous attention to detail. The Italian craftsmanship and authenticity that go into everything Smania does make every single piece of furniture or accessory the brand produces unique. Smania also adheres to the highest standards when it comes to choosing materials and how to combine them, with a strong focus on the use of natural stone such as tiger eye and labradorite, which took some of the products on show at Salone del Mobile to new design heights.


Based on the responses of visitors to Salone del Mobile, Smania’s stand hit the perfect balance between creativity and craftsmanship. The original, sophisticated display area provided the perfect space for visitors to embark on a sensory journey through the key rooms in the home – the dining room, lounge and bedroom. Without doubt, the biggest draw was the new range of products unveiled by the Smania Design Department. In the living room, the most popular pieces were the Cloe sofa, Paul table, Gatsby chair, the Kosmo set of three side tables and the Lowell mobile television stand, while Paris, a classic, padded bed, stole the show in the bedroom. Iosa Ghini’s range eclectic of luxury furniture was another big hit with visitors, who were impressed by the collection’s use of the finest materials, attention to detail and soft design. Stand-out pieces in this collection include the original Embassy armchair with arched armrests and the modular Belmond sofa.


This year’s Smania collection was complete and sophisticated, providing a new take on the concept of how we enjoy our homes – that intimate place that says so much about who we are, our daily habits and our personal tastes. To tap into our need to put our own stamp on our homes, Smania has created the MyMood customisation service, which gives users the freedom to create the perfect piece of furniture, choosing from countless coverings, finishes and colours to best express their style.


All in all, Salone del Mobile was the perfect platform for Smania to unveil its take on the latest style trends in the world of home furnishings, with the brand’s total look collection providing the ultimate snapshot of its commitment to artisanal traditions and passion for all things beautiful.

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