Success is linked to its multifunctional nature: a single app that combines classic communication functions such as telephone calls, messaging and video calls, the possibility of building loyalty in companies or individuals, purchasing both public and private goods and services, using mini- programs, locate destinations, use a search engine and much, much more.

Precisely because of this eclectic nature, WeChat has now become an indispensable application not only for individuals but also for companies that intend to enter the market of the Rising Sun with effective marketing strategies, since – to date – it represents the one and only tool which allows a direct connection with the Chinese customer.

Since January 2021 SMANIA has been present in the world of WeChat to therefore interact with its audience. A communication with an elegant cut, like the products selected for the oriental market. Images and texts that convey the culture of made in Italy, the craftsmanship of the brand, the possibility of creating a product according to the customer’s taste through the choice of materials and finishes. All essential elements to dialogue with a culture as diverse and complex as it is rich in extraordinary inducements like that of China.

L'articolo SMANIA on WeChat, the multifunctional Chinese ecosystem proviene da Smania.

The best Made in Italy products combine tradition and technology in a balanced formula that is always successful. Anyone can sense the unique quality of handmade products, the fact of their not having been industrially produced (something which makes products look all the same).

Every detail demonstrates how the manual skill of artisan craftsmen is capable of enhancing products with an additional aesthetic touch. The smallest details of each object are different, making them inimitable.

In this sense, Smania (through its craftsmanship of luxury furniture) has been able to bring designer objects and furniture that fully embody the art of Italian artisan craftsmanship to offices, trendy restaurants, hotels, and private residences.

But before we take a closer look at the materials and methods of production that make Smania’s products one of a kind, we would like to indicate five reasons why the Made in Italy label is a guarantee of technical and stylistic quality.

5 Reasons to Choose Made in Italy Furniture

Let’s look at the five reasons why Made in Italy products are admired and recognised around the world and, therefore, why one should choose them:

1. Uniqueness
2. Attention to detail
3. Safety and durability
4. Tradition
5. Quality

Let’s go point by point.

1. Uniqueness

Every piece of furniture is an exclusive item, the product of unique and inimitable workmanship that guarantees each client a high quality, Made in Italy, artisan product of incomparable style.

Over time, Made in Italy design has assumed unique and distinctive characteristics that make it stand out among other aesthetic genres and tendencies.

An Italian artisan product will add an exceptional stylistic touch to your space, enhancing your furniture compositions with just the right element.

2. Attention to detail

All Made in Italy artisan products are carefully crafted, paying particular attention to the details in every stage of production.

From the selection of the highest quality materials to the crafting of the product, from the finishing touches to customisation according to the requests of the client.

3. Safety and durability

In the international market, Italian design plays an important role, standing out for its commitment to perfection in relation to aesthetics and technical value.

With reference to the world of interior design, when one talks about artisan production the term “quality” is synonymous with “safety and durability”.

The attention and care dedicated to the product, in every phase of the production cycle, aim to define the aesthetic profile, while also preserving the structural integrity in terms of strength and durability.

4. Tradition

Italy is known for its thriving artisan tradition, passed down from craftsman to craftsman through the years, to arrive in tact and jealously preserved in the present day.

These days the tradition and knowledge of the manufacturing arts remain true precious resources, as well as something that is fundamental to the production and crafting of luxury furniture, performed with passion and precision in order to respond to the requests of the most demanding clients.

5. Quality

Artisan production implies greater care and attention during every phase of the manufacturing process: an exemplary workmanship of raw materials that automatically translates into merchandise with a higher standard of quality.

In fact, the selection of higher quality materials alongside the experience and meticulous craftsmanship of expert artisans, together guarantee a final product of outstanding quality, finely crafted and finished with impeccable care.

It is for these reasons that luxury Made in Italy furniture continues to stand out and be admired around the world.

The crafting of luxury furniture by Smania: a devoted Made in Italy company

Through the artisan production and crafting of luxury furniture, Smania has become a repository of the most important values of artisan craftsmanship: an art that strives for the creation of luxury products, fruit of skilful workmanship and the artistry of artisan trades.

Let’s take a look at the materials and corresponding techniques of artisan production which turn Smania’s products into true Made in Italy objects of quality:

• Ceramics
• Fabrics
• Marble
• Natural stones
• Leather
• Metal
• Wood

Smania MyMood offers enormous freedom in the customisation of products depending on one’s tastes and the type of environment to be furnished, from the finishes to the colours and from the inserts and textures to the combination of materials.

Ceramics

Only quality materials are capable of providing decorative objects with new forms and light.

In this sense, ceramic brings a more bold and elegant image to vases, designer furniture, decorative elements, and ornaments thanks to customisable enamelling: gold, nickel, bronze, pearl, or platinum lustre. The choice is yours, choose  the ceramic that you like the most according to the design concept with which you have chosen to decorate your space.

Fabrics

Smania myMood guarantees the utmost customisation for chairs, beds, or even comfort objects like sofas, armchairs, and accent pillows.

So it’s important to select the highest quality fabrics for the upholstering of chairs and other pieces of furniture: velvet, cotton, silk, fur, solid colour fabrics or fabrics with a floral design in infinite colours and motifs.

Every fabric, with its own luxurious aura and singular decorative style, is capable of leaving a unique stylistic mark in your luxury space.

Marble

An elegant and durable material that combines captivating aesthetics with high performance strength. Many different kinds of marble exist, we find the best to be:

• Calacatta gold
• Azul macaubas
• Marquinia black
• Emperador dark
• Silver wave
• Calacatta sky

These are the marbles which Smania offers (customisable in terms of cut and texture), of the highest quality and utmost elegance, capable of giving furniture an important and sophisticated look.

Ideal for floors or for the surfaces of desks, tables, buffets, etc., marble inserts itself with innate versatility in any decorative context, from the most casual to the most chic.

Natural Stones

When light reflects the nuances of natural stone (used in the crafting of furniture and horizontal surfaces) interior design comes to life, creating warm, luxurious, and welcoming atmospheres. In particular, labradorite, which we see in the Victory credenza and the Giselle table, adds a unique and valuable touch to any piece.

An extraordinary gem that attracts and captures everyone’s gaze with its natural spectrum of cold colours, which, depending on the light, vary from peacock blue to dark grey, from violet to blue-green.

Leather

With Smania it’s possible to select from among the most valuable leathers and use them to upholster sofas, beds, and chairs of all kinds. Our artisan craftsmen will cut the leather in such a way as to indulge the needs of the client.

Leather, in addition to enhancing the aesthetic profile of furniture, enhances comfort as well, getting touch and sight involved in a unique sensory perception.

From soft nabuck to printed alligator, from capitonné upholstery to chesterfield styling, from basic to embroidered, leather is perfect in modern, classic, or industrial design contexts, whether a lounge, a trendy bar or restaurant, or a businessman’s office.

Metal

The seductive reflections of metal inserts make furniture more sophisticated, from the handles of office furniture to the inserts of modern chairs in the lobby of a luxury hotel. Smania offers a wide range of nuances with a simple and elegant tone: brushed nickel, black, bronze, and platinum lustre.

Metals are subjected to a lava finish, an artisan treatment that makes it possible to clad a metal sheet in a very thin layer of a more noble metal. In this way the metal makes a greater visual impact and is also more durable.

Wood

Last, but not least: wood, a material that never ceases to amaze, adapting to both classic and modern design concepts. The most valuable artisan techniques used by Smania’s artisan craftsman are:

• Linear: the sheet of wood is cut so as to be used in its entirety. It is the most simple processing technique, but exalts the wood’s natural beauty;
• Quartering: the craftsman chooses a sheet of wood and divides it into four equal parts, all with a particular flame treatment that, combined with the other treatments, creates a mirrored design on the four quarters. Putting together the cuts of wood, an elegant choreography of symmetrical and geographic images is created that establishes the character of the piece of furniture;
• Feathering: here the sheets of wood used come from the part of the tree in which the branches separate, in which patterns are created that resemble a feather. The carpenter cuts the sheets in just the right spot and connects the pieces together perfectly, creating a harmonious and mirrored appearance.

With Smania myMood one can choose from among different kinds of wood, available in unique and particular shades, like:

• Wenge: a heavy and durable wood that is known for its dark colour;
• Canaletto walnut: a brown wood with dark veining from Europe, available in canaletto walnut frisé, glossy canaletto walnut frisé, feathered walnut, and grey feathered walnut;
• Rosewood: a dark, smooth wood from Brazil available in matte rosewood, glossy rosewood, matte tobacco rosewood, and glossy tobacco rosewood;
• Grey ash: a light coloured wood with dark veining from Europe, Asia, and Africa.

High quality and an elegant aesthetic: two certainties in the crafting of luxury artisan furniture.

The art of artisan craftsmanship finds new channels of stylistic expression with Smania, a brand of inimitable style that makes every piece of furniture or designer object one of a kind, with details and finishes that are always different.

For Smania, quality is an attitude.

Products with the Smania label keep the quality of Made in Italy alive in the details and finishes which are different for every solution, each one capable of fully satisfying a client’s most specific tastes.

Visit our website and discover the many options available for customising the materials and textures of your furniture and making each piece a unique object.

L'articolo Made in Italy Quality: the craftsmanship of Smania’s luxury furniture proviene da Smania.

The Smania office is the place where the well-being of the person is at the centre of the working space, thanks to the attention to detail, the choice of materials and the meticulous care of the handcrafted manufacturing.

The Frank desk dominates the scene of the office project, an impressive symbol of power. Consisting of a monumental monolith and laterally embellished by a perimeter insert in steel, the wooden desk is supported by a light steel base with squared shapes.

Within the top there is a compartment equipped with electrical sockets and compartments to accommodate laptops, documents and stationery. A product that masterfully combines functionality with elegance and refinement. Combined with Frank, the Carey executive chair helps make the office luxurious and comfortable. The environment is completed by the Floyd double-sided console that can be used in the centre of the room or placed alongside a wall.

A Smania office is where balance and rigour merge with the company’s diverse eclectic languages. Always in search of perfection at all levels, Smania designs and executes every single detail with an emphasis on the grand passion, alive and shared, evident in everything it does.

L'articolo Smania proposes an excellent and refined office collection designed by Rune Ricciardelli proviene da Smania.

But why is that?

The reason for these technical-stylistic changes lies in the desire of designers and interior designers to meet the growing demand of the customers: namely, to be able to have a unique experience during navigation, enjoying every kind of comfort exactly like in one’s own home.

The concepts of interior design for luxury yachts have undergone a slow but surprising development in the aesthetic and functional sense.

Now nautical design communicates through a stylistic language based on contemporaneity and methods of avant-garde design.

If some time ago “living at sea” meant giving up the comfort that only a home environment can ensure, today this expression is emptied of its original meaning and is loaded with exclusive promises.

Only by putting the right attention on the furnishing and the arrangement of the furniture elements it is possible to create a sophisticated and functional atmosphere on board.

But what factors should be considered in order to properly plan the yacht’s interior and exterior design? Let’s discover them together.

Furnishing for luxury yachts. 4 design recommendations

At the base of a successful project of interior yacht design there are two fundamental aspects: functionality and style. When it comes to designing furniture for the interiors of a luxury yacht, the related factors to consider are many, and the success of the entire realisation depends on them.

To furnish each interior in an appropriate way, we suggest you follow these precious design recommendations:

1.   Start from the yacht’s structure

The best furnishing projects for luxury yachts are developed around the dimensions of the boat and on how to take advantage of all the space available, which can vary quite a bit in size.

Start from the outside. Focus on the bow and stern hatches, evaluating the size of the spaces. In this step you will be able to identify the most suitable furniture complements for the outdoor environments of the yacht and create a unique and refined atmosphere for the outdoor furniture.

2.   Take into consideration each individual internal environment

The “smaller” yachts are over 24 metres, while the larger ones can reach 100 metres in length and beyond. But even the largest boats can have some confined spaces. Everything is in knowing how to make the most out of each environment, rendering them liveable and functional to the maximum.

In fact, as Ilse Crawford says, successful American interior designer, “yachts are a particular hybrid” with characteristics halfway between a high performance hydrodynamic boat and a floating loft provided with every kind of comfort.

It is essential therefore to combine technical-functional aspects and aesthetic factors of furnishing in each internal environment, so as to establish a welcoming atmosphere and guarantee safe navigation.

3.   Customise the guest area and crew area

Yachts become a veritable dwelling in the open sea for the shipowners and the crew members who work continuously to ensure a navigation experience that is efficient and pleasant.

The wellbeing of the crew is as important as that of the guests.  Therefore, you should customise the entire furnishing configuration in detail, both in the accommodation intended for guests, and in the cabins reserved for the crew, reserving the same care and attention in the technical-stylistic sense for both of them.

4.   Use high-performance materials

Sound-absorbing and flame retardant. These are the key words that identify the qualitative characteristics of the most high-performance materials used in projects of yacht design. In particular:

• Stainless steel: used in the realisation of kitchens
• Glass: used frequently to elegantly divide spaces
• Wood and laminate: materials used for covering floors and walls
• Marble and corian: quality materials used in the production of tops and work surfaces in the kitchen

Once you have learned these precious design recommendations, you will be able to identify the furnishing complements that are ideal for dressing the internal and external environments of the yacht with class.

Luxury yacht furnishing: exclusive external environments

You can enhance the external spaces of a prestigious yacht in the best possible way through the furnishings.

Put at the centre of your design the owner’s style and function requirements.  Paint a scenario of luxury using sophisticated outdoor furnishing able to guarantee maximum comfort.

Do it in a way that guests can enjoy an exciting experience on the open sea. Design living areas and large open spaces overlooking the ocean with swimming pools and whirlpool tubs. Place comfortable loungers with a refined design on the hatches of either the bow or stern.

How to furnish the interiors of a luxury yacht

To create sophisticated and elegant environments, choose a concept of modern indoor furnishing. Distribute each element in a dynamic and intuitive way, respecting the spatial balance in each area and room.

Bedrooms and relaxation area

To get started, dedicate yourself to the bedrooms. The accommodation of a yacht requires the same comfort of a typical bedroom, but with a unique touch. With the objective of ensuring free and comfortable movements inside the room, the first thing to consider is the bed.

Make the bed the focal point of the room and arrange the remaining furniture complements according to its location. To create an intuitive and comfortable space, both sides of the mattress should have sufficient space and be easily accessible. We recommend that you position the bed in the middle of the room.

The quality of the experience on board during the period of navigation also depends on the efficiency of the lighting system.

Light plays a decisive role in projects of interior yacht design. The bedroom, as well as the other areas of the boat, requires homogeneous illumination that is well distributed. Therefore, be very attentive to planning the lighting design and define every detail with care.

Make sure even the crew feels at home. Design a living area attached to the control area. As we have already said, ensuring the wellbeing not only of the guests, but also of the crew members is fundamental. It is not a coincidence that the most recently designed yachts host small lounges and living areas inside the cockpit.

The pleasure of enjoying the living area on the open sea

The living room is definitely the environment that is used the most, both at home and on a yacht. This room, in fact, serves as a relaxation area and gathering point in which to spend time with friends and family.

It is the perfect place to make a statement of style and comfort, choosing comfortable furniture elements with a sophisticated taste. Large design sofas and armchairs, coffee tables, showcases and bookcases: furnishing accessories that will make your living area a real luxurious open space, but with the comfortable and liveable atmosphere during every moment of the day.

Fitness Area

Feeling at home means giving people the opportunity of dedicating themselves to their hobbies and passions also during navigation. In this regard, why not design a space dedicated to sports and workout on the yacht?

Focus on the design of the fitness area by choosing an area with view. Then outfit the gym with the necessary equipment for toning and cardio:

• Treadmill
• Exercise bike
• Stair-climbing machine
• Ellipse

A final expedient to infuse a climate that is always energetic and stimulating: make sure there is a stereo system, carefully considering installing good speakers in the room. Music accompanies every step of the workout, for this reason it is never lacking in the best gyms.

Indoor kitchen for luxury yachts

Kitchen with a sea view? It can be done! The yachts born from the most innovative interior design projects have the service kitchen emerge from below deck and become one of the deck’s main areas of gathering and conviviality.

Stainless steel only requires easy maintenance and cleaning operations, it is also extremely hygienic, for this reason it is the most widely used material in the realisation of kitchens for luxury yachts. This is obviously not the only material usable for this purpose: staved aluminium, lightened aluminium, wood and quartz are valid materials used in projects of kitchen design for luxury yachts.

Do not forget the bathroom

The bathroom, as an area that is the symbol of relaxation and personal care, deserves careful technical-stylistic attention, which is aimed at creating an environment with a relaxing atmosphere, but still comfortable and functional in which to comfortably perform the daily activities.

To decorate the bathroom one needs practical sense and a touch of creativity. Start by designing the top: we advise you to integrate two or more basins, so as to ensure guests a personal space.

For the selected surface use resistant materials with decorative character, later you will complete the room with design furniture including capacious compartments and shelves to accommodate personal effects and towels. As the last step, apply one or more mirrors with integrated lighting to ensure good visibility.

Then concentrate on the shower and bath area. Both areas should be capacious, in such a way as to ensure free movement and comfortable, relaxing use.

A suggestion for bathroom design in the key of luxury: place the bathtub beside a large window to give guests a breathtaking view from an intimate and reserved space.

Luxury yacht furnishing: functionality and elegance on board

Those who want to enjoy a unique experience on board a yacht demand all-encompassing functionality and at the same time, they seek to satisfy their aesthetic taste through furnishings that are harmonious and elegant despite their practicality.

These are fundamental aspects that an interior designer of luxury yachts cannot neglect, in order to achieve full satisfaction by the customer, which will result in a vehicle of sound advertising.

L'articolo Luxury yacht furnishings for exclusive navigation proviene da Smania.

From Italy to Spain and all the way to the Far East, the marbles selected by the careful eye and experiential know-how of Smania’s craftsmen are among the most sophisticated and prestigious in the world, elegant in their forms and, at the same time, captivating to the eyes. Calacatta Gold is one of these. From the same source as Carrara marble, this stone is even more precious and sought-after due to its crystalline white background and the golden veining that generates a warm atmosphere. Calacatta Gold is harmoniously combined with wood and metal, as can be seen in Moon, the lines of tables that is perfect for furnishing the modern living room in a classical style.

The Nero Marquina and Emperador Dark, on the other hand, used by Smania to create elegant and sophisticated furniture, are of Spanish origin. The former is characterised by the intensity and compactness of the black colour contrasted with the irregularity of the white veining. The latter, on the other hand, is a brilliant dark brown marble with fine grain and lighter tones, traversed by multiple white veins. The low monolithic table, Savoy, is the perfect example of how the Nero Marquina or the Emperador Dark can give a touch of solidity and prestige to the living area.

Dark tones are also a feature of Silver Wave, a type of marble from India which, as the name suggests, is marked by grey and silvery nuances, even more accentuated by the remarkable wavy veining. Silver Wave is a stone suitable for making work surfaces, as demonstrated by the Los Angeles and Aston 70 tables. Finally, among the range of prestigious marbles used by Smania for luxury furniture is the Azul Macaubas. The peculiarities of this Brazilian stone, belonging to the quartzite family, are the azure and blue hues that are lost in the unpredictability of the golden and white veining. All its magnificence can be admired in Iride, the low round table perfect for completing the elegant aesthetic of a modern living room with a classical style.

L'articolo The poetic beauty of marble for Smania luxury furniture proviene da Smania.

Touching it allows you to experience the passion for beauty that Smania expresses in all its creations. Gramercy can be customized by choosing between different types of leather. More intense types, such as Florida, Lux, Nubuck, Dundee and Bycast, which add warm colors to the desk, from dark tan to dark brown, earth and sand colors, and the austere elegance of grays. Or more structured leathers with rougher surfaces: micro indents, imperceptible incisions and vintage details. The names – Ancestor, Savana, Oregon, Onix and Africa – speak the language of pure, unspoiled, primordial beauty. With this range of colors, Gramercy thus becomes ideal for any type of table: from classic luxury furnishings to the most modern executive office, from dark wood to surfaces made of glass or more innovative materials.

Smania has combined the material warmth of leather with a material – steel – shaped to create designs with a strong character. The hexagonal pen holder, which is cut in an oblique section, the letter holder and a rectangular object holder closed on three sides with slanting profiles, the paper knife with a minimal, futuristic design and the solid, elegant business card holder. Every detail is designed to reflect a responsible man, who loves his work, a role model who is a passionate and energetic father.

L'articolo The desk: a luxury classic furniture icon proviene da Smania.

In mountain holiday homes, the furniture is in harmony with the view that you can admire from the windows. Wood is the central element both inside and outside the house: either processed for a more modern style or used raw with an emphasis on craftsmanship and classic style. Stone is another important material, evoking the rocky mountain peaks, along with glass, which is essential for panoramic doors and windows.
White is the most popular color, recalling snow and all the natural shades of the mountains in winter: gray, dark green, dark blue and brown. These can be combined with other contrasting colors that add a touch of warmth.
When it comes to fabrics, warmer materials are obviously favored: rugs, long-hair blankets and super-padded cushions. For lighting, LEDS and light bulbs with a warm light give the rooms a more cozy touch.

When furnishing your mountain home with the Smania total look, several products with these characteristics are available.
For the living room, Mister P is the most suitable choice: its modular design allows you to make use of tight spaces and it can be made with shades that are perfect for the mountains such as ivory-colored Dolomite, gray and anthracite Bros/Tiffany Micronabuk or Florida leather available in different colors that evoke the alpine environment: “milk”, “fir” and “night”. If you love armchairs, Cornelia is perfect with its wooden legs and wide choice of upholstery.
This padded furniture can be combined with walnut crotch, the woodwork that distinguishes Smania and highlights the pattern of the grain. The Prisca sideboard and Duke and Biblo bookcases can all be made in walnut crotch. The gray ash used for the Colorado dresser is also an excellent shade with a symmetrical effect for those who prefer a less warm color.
For the sleeping area, we also recommend the bed in the Colorado line that can be covered with Madrid fabric, which, presented in “taupe”, “beige” and “sand” shades, recalls the tones of rocks.
Finally, with regard to mountain home furniture accessories, you can choose the warm tinted tobacco glass of the Serse chandeliers. When choosing rugs and covers, we recommend the soft Willy and Murmy models, characterized by warm, cozy colors.

Thanks to these starting points and the freedom of MyMood customization, you can furnish your mountain home with a complete Smania look.

L'articolo Furnishing a house in the mountains with the Smania total look proviene da Smania.

L'articolo Designer mirrors among the ideas for Valentine’s Day proviene da Smania.