Smania coming to Saloni Worldwide Moscow 2018
Smania is set to wow Moscow with an elegant, sophisticated array of products, showcasing the way it expertly uses combinations of wood, leather and fabric to create a warm and inviting feel. The brand’s space at Saloni Worldwide Moscow 2018 is designed to put visitors at the centre of attention and allow them to embark on a voyage of discovery into the brand’s philosophy.
Carefully selected materials, artisanal manufacturing techniques and stunning combinations of colours, shapes and fabrics come together to create an exclusive yet unconventional sense of luxury – one that embodies the brand’s constant exploration of the worlds of classic and modern design.
During the event, which runs from 10 to 13 October at Moscow’s Crocus Expo Centre (Hall 08, D15), the Italian company will showcase a range of its furniture products, with the pieces designed to contrast and interact with one other to create a uniquely sophisticated setting.
First up is a luxury study dominated by the LOCK desk, designed to combine classic style with modern needs. It’s a wonderful example of the talent of the Smania’s sartorial craftsmen when it comes to attention to detail. The desk, which features a grey leather covering, stands out thanks to the colour contrast created by the rosewood of the compartment, with its dark veining. On one side sits the stunning GRAMERCY executive chair. Noble and austere, it features an ergonomic seat pad and back rest in leather. On the other side of the desk is the bold yet comfortable GATSBY chair, whose open backrest breaks up the space. Completing the study are the CONTINENTAL rug and large BELMOND sofa, a new product for 2018 by Iosa Ghini. This modular sofa is available in both leather and fabric, with big cushions that can be moved about at will.
The journey continues in the second part of the stand, where the sumptuous and elegant GRAND SOHO bed stands at the centre of a bedroom, flanked by two elegant GLAM side tables in leather and watched over by two MAILA ceiling lamps in ceramic in a “lustrous” finish. Also present are the DENVER rug and LOCK decorative panel, whose combination of straight and curved lines creates an intensely beautiful effect.
The EMBASSY chair, another new piece for 2018 by Iosa Ghini, completes the room. It is a dynamic, cosy piece, fully padded, with arched arm rests. Meanwhile, GISELLE, a steel table with detailing in shiny black nickel, and LOREN, a versatile wooden make-up table, increase the storage options for the room.
Against the opposite wall stands the CONTINENTAL chest of drawers, which combines the elegance of wenge wood with the shine of black steel. Also on show are the SHARON table lamp in Murrina, with steel detailing and a shiny rose gold finish, the low LOCK sideboard and the BRION mirrors with wooden frames and steel detailing.
This stunningly creative collection of furniture solution promises to be a hit with the Russian market, which is increasingly alert to quality, innovation and exclusivity.
After Moscow, Smania will participate in the exclusive Salone del Mobile.Milano Shanghai between 22 and 24 November 2018.
Channel the Smania style to create an elegant, luxury office
Your office is the first thing people see when they visit your business and then it’s vital that we’re looking our stylish best. Perfect for anyone wishing to bring personality into their workspace while ensuring it remains practical, Smania can create a unique environment thanks to its office furniture range. Every perfectly proportioned piece is studied in meticulous detail before being made using the finest materials and – most importantly – plenty of passion and love. For Smania, that’s what luxury is all about.
Smania believes that a luxury office space should be airy, relaxing and welcoming, with custom-made pieces in both classic and modern styles all around. There’s no doubt that desks play a vital role, representing as they do the centre of each individual workspace. Given their importance, desks must be perfect in every way. Metropolis and Lock are perfect examples of this. The former’s solid design and warm tones contrast with the latter’s fluid shaping and cooler colours, yet both share a soft leather covering and structure made from the finest wood. One of the stand-out features is the stunning designs created through the quartering, which showcases the mastery of Smania’s expert woodworkers.
As we’ve already said, we believe luxury offices should be a combination of elegance, practicality and comfort – especially for the people that actually have to work there. Ticking all of these boxes is the adjustable Gramercy Low office chair, whose ergonomic design and soft, padded seat make it a triumph of comfort and finesse. Another fundamental element for any luxurious workspace is the bookcase, which again needs to serve a purpose in terms of both practicality and aesthetics. In this case, the Lowell 145 bookcase has all the answers. With four shelves and closed compartment with lift-up door made from matte rosewood or matte tobacco, Lowell 145 provides the perfect setting for your best books and decorative objects.
On a conceptual level, luxury offices are no longer linked to the stereotypes of formality, static decision and standardisation. Comfort and practicality are growing in importance as we look to make our workspaces more unique and welcoming. Smania makes this possible through its unparalleled attention to detail and the option it offers clients to customise its range of office furniture according to their own taste.
Smania’s solutions to restyled executive offices
Whether you have already been on your summer holidays or you are still waiting to take a well-earned break, what is definite is that upon returning to work, you we feel rejuvenated and brimming with energy, ready to face the final part of the year and add an injection of novelty into your life. So why not satisfy this desire for change by restyling your executive office? Smania offers solutions to rearrange and revamp the workspace with bold, on-trend luxury furniture with a superior finish.
Smania’s latest collection, also presented at the Salone del Mobile 2018, results in a classic-chic luxury office with a “vintage” allure that adapts perfectly to modern-day living without ever forsaking elegance. What are the must-haves? A wide and roomy desk, of course, such as Metropolis, an impressive classic-style table featuring a harmonious blend of wood for the structure and leather detailing. The desk should be paired with a comfortable chair, such as Magnum: this executive armchair in white “Micronabuk”, a fabric very similar to but even more valuable than velvet, features soft upholstery and a spacious seat for added comfort.
For a tidy and perfectly functional work environment, Smania offers Lowell 145, a 6-shelf bookcase in matt rosewood or matt tobacco rosewood essence with steel details and a glossy black nickel finish. Modular in nature, this classic furniture can be combined with other drop-front compartments to create a fully equipped, multi-section wall unit. The perfect executive office is complemented by elegant accessories, such as the Colorado table lamp or the Gramercy desk set, and the ideal combination of colours and materials, such as soft leather, precious wood essences in warm hues, and refined velvety fabrics in light shades of colour.
Total look by Smania: luxury furniture to bring an exquisitely elegant feel to your space
When you furnish any space, you choose furniture and accessories that suit your taste and match the many facets of your character. The room that takes shape will be a reflection of you, showcasing a truly unique style. And the next logical step in this process is to create a total look, where every single detail complements the next in terms of materials, colours and shape.
You can now put together a complete luxury interior design project thanks to Smania’s exclusive total look collection. Regardless of the room, every piece of furniture you select can be paired with a range of others which have been designed to complement their special detailing. And of course, it’s all done with Smania’s sophisticated hand.
You can give your living room a complete Smania makeover by combining Derby leather sofas with pieces from the Lock collection, which are finished in the same material. Moreover, the steel detailing in the collection works wonderfully with Smania’s many side tables featuring metal decorations. Console tables and other furniture can be used to show off a special decorative piece like Tory or the round Bowl, which in turn evokes the curved lines of the Lock collection. It’s an approach that will ensure that all of the furniture in your luxury living room will work in perfect harmony.
You can apply the Smania total-look approach in your bedroom too. The delicate Diamond bedlinen set – which is sure to guarantee a relaxing sleep – is a fantastic match for any of the beds we offer, such as Harrison: an inviting mix of the classic and the modern, with a padded headboard and bed base covered with soft leather. And to complete the design of your luxury Smania bedroom, you can throw elegant rugs, sleek lamps or even a warm blanket like Galles into the mix – perfect for the coldest nights.
Every room in the house can be fully furnished with stylish Smania products but tailored to fit your mood: from the dining room, with matching tableware and candle holders ideal for high tables, right through to outdoor areas, where sofas and tables are finished to perfection with throws, vases and lamps by Smania.
Even luxury offices can get the Smania total-look makeover. Choose from desk accessories such as Gramercy, which is compatible with every piece of furniture we produce, leather goods like Cartella and our series of bags and suitcases perfect for the office.
By combining our furniture and accessories, you are able to create a sophisticated, one-off Smania look for all your spaces. Each detail flows seamlessly into the next, in a symphony of colour, material and shape that engages sight, touch and smell all at once.
Smania office protagonist of the European Property Awards
Martinuzzi Interior design practice in Zurich has been awarded as “Best Office Interior Design” at the European Property Awards 2016-2017: in the spotlight Smania office furniture.
“ Martinuzzi Interiors” realized a flawless project at the Zurich Park-Tower awarded as “Best Office Interior Design”. The 25-storey open-space tower, with 4 meters high rooms and a view of the lake surrounded by a park, is considered a state-of-the-art jewel. Smania furnishings are the protagonists of the project.
Matt tobacco rosewood and Grey African leather define these “Made in Italy” pieces of furniture with typical Smania mood. The GRAMERCY series, composed by the desk, the presidential armchair and the library, reflects an handmade culture characterized by a strong material flair able to define with character the spaces that furnishes. The study of every detail, the attention paid to selected materials and the search for balanced proportions that characterize Smania is also expressed in the Living Area With the BYRON round table and the KATE chairs.
The Best Office Interior Design International award is a world-renowned symbol of excellence and it celebrates the highest level achievement related to the real estate industry. It was established 17 years ago and nowadays it is the most prestigious award in the categories of residential and commercial design: a jury of 80 experts and a meticulous evaluation process cover every aspect of the real estate.
Smania opens a new showroom at Harrods
Smania have this month opened a new showroom at Harrods in London. Their new roomsets, on the Third Floor or the store, sit perfectly amongst a collection of the world’s finest furniture, sourced from across the globe.
Smania will use the 200 square metrespace, to present a curated selection of the finest products, all of which demonstrate the brand’s commitment to deep-rooted quality, and unconventional design.
The eclectic looks created on the floor are designed to inspire customers, and to showcase Smania’s valuable artisan culture. Burnt orange tones have been paired with dark grey upholstery and rich leathers, which come together to create a sophisticated, masculine aesthetic.
The Contrast collection – designed by celebrated product designer, Alessandro La Spada – takes centre stage in the new Harrods space, with the carved wooden Jersey sideboard, the Amal armchairs, the Lock table and Derby sofa all displayed.
The brand, famous for their modern classic designs, will also be showcasing their best-selling Gramercy collection, office furniture with a difference. This range is characterized by precious woods and leather accents, and sits perfectly within in the new Harrods space.
The furniture, lighting and accessories available in the Smania new showroom at Harrods are designed to work as a starting point for discerning design-lovers to imagine their own, unique pieces; customising and creating through the wide range of finishes available across materials including wood, fabrics, leathers, metals and marbles.
Watch the new showroom at Harrods video
